Client: Foxes Lair Nature Reserve
Foxes Lair attracts people from all corners of the planet. Its biodiversity, coupled with being fairly close to Perth, brings birdwatchers, wildflower enthusiasts, and photographers, as well as the normal tourist looking to spend a nice day in nature. The old material was an A4 page of B/W info which was hard to read, and hard to understand.
New info guide: 8 page, fold out A3 brochure and detailed map. History, walk trail information, tips for sightseeing. Thematically driven to encourage visitors to 'Look Closer'. Also intended for use in attracting more financial support from funding partners.
Social media response to project was sensational, and led to more design enquiries.
Macro photography: ISO 100 F3.3 1/60 Unretouched.
Article style: conversational / magazine.
I'm trying to hide it, but I don't think I can.
I'm depressed today.
I visited a feedlot and talked to a cattle farmer (I'll call him James) yesterday.
I've been out to this feedlot before to get a bit of an understanding of how a feedlot works. Feedlot = feeds a lot of animals, yeah I know...but it is actually a bit more complicated than that. Stocking rates, water source, feed analysis, moving the livestock around...these things take time, and care, a lot of knowledge of animals husbandry...and people. A lot of people.
Usually the whole environment is pretty exciting, but it was very different yesterday. A shadow has descended. "James" said he's thinking of getting out, and it's a "bloody depressing" time, not least of which because of all the hard work that has gone into it. They've spent the last ten years or so building up the infrastructure, and have a feedlot which is considered exemplary (this facility plays host to school excursions, farm days, and international dignitaries, all hoping to see how a real operating feedlot works). It might be coming to an end for this multi-generational farming family, and the many staff members who've built lives in the country around the jobs they love.
The staff (friends more than staff really) have all come up through the ranks. Their training starts off slowly - it can be dangerous work - but is complete when each member of staff has a full eduction on the process of live export. They've all seen the facilities on the live export ships, and the overarching feeling is that Australia's high standards demonstrate to the world how livestock can be transported. Still, "James" said it weighs pretty heavily on him that their hard work is discounted by many people in the general public, and they're beginning to lose the passion for what they do.
Warning: clicking read more will open the rest of this blog post, and you may find some images disturbing.
I know, you savvy creature, you'll see right away this is the first blog entry on my website. I used to blog on other sites...but then I thought, that's a bit dumb. I'll do it here and anyone who happens to be interested will come across it. That's you. Stay right there.
This is going to bring you up to date with the Shipping Project, my radical idea to go to sea with thousands of animals, and see for myself what the live export industry is really all about. Let's face it. We're not going to start needing less food...barring some unforeseeable disaster which wipes half the humans of the face of the planet. There I go dreaming.
Oh! And record it for a radio documentary.
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