Part Two of the six part biodiversity marketing project is complete.
Doug Sawkins and I have been working closely on this project for several months. Doug is the developer of the DAWFWA's My Crop App. He's a published author on things that grow out of the soil, and holds the record as the staff member who worked with the department for 50 years, among many other things. He's also my mentor in all things related to biodiversity in WA, although I believe I can be an exasperating mentee because I keep reminding him that we need to package this stuff up for a general public audience.
The aim of the six part series of guides is to give people an appreciation for the biodiversity of south west WA, which is so well deserving of it's classification as the Southwest Australia Ecoregion (SWAE), one of 34 international biodiversity hotspots. When people have an appreciation for biodiversity, they protect it, and they demand the government protect it (or continue to protect it, as the case may be).
So far we have focused on Foxes Lair, and Yornaning Dam. Next I move on to developing the research Doug has given me on Yiliminning Rock (we hope we can help the rock dragon lizards return to the area). Following that is the Ramsar listed Toolibin Lake. I sit on the Lake Toolibin Recovery Team, and Doug has been poking around the dry lake for a million years, so this will be a really great one to work on. There are some incredible features to Toolibin Lake and the surrounding area.
It would be thoroughly remiss of me not to give a plug to the Foxes Lair website, which is the first project Doug and I worked on together. Since he has been in charge of the website, it has totally changed, so I barely recognise it anymore. But it gets lots of traffic and it is a wealth of information specific to Foxes Lair, which has a huge following of Foxies (Friends of foxes Lair), who are passionate about flora and fauna. All of that activity is really due to Doug's commitment to biodiversity and environmental protection, which is thoroughly contagious.
"The Department of Agriculture and Food’s Doug Sawkins and Shahajahan Miyan compare Detective Doug with the LUCID tool." Circa 2009.
Doug has aged since this photo, and I am told it has a lot to do with me.
Client: Foxes Lair Nature Reserve
Foxes Lair attracts people from all corners of the planet. Its biodiversity, coupled with being fairly close to Perth, brings birdwatchers, wildflower enthusiasts, and photographers, as well as the normal tourist looking to spend a nice day in nature. The old material was an A4 page of B/W info which was hard to read, and hard to understand.
New info guide: 8 page, fold out A3 brochure and detailed map. History, walk trail information, tips for sightseeing. Thematically driven to encourage visitors to 'Look Closer'. Also intended for use in attracting more financial support from funding partners.
Social media response to project was sensational, and led to more design enquiries.
West Australian boutique honey producer, Beequency.
Looking for a logo, tag line, marketing design, favicon, and web presence.
Macro photography: ISO 100 F3.3 1/60 Unretouched.
Article style: conversational / magazine.
Writer: Geire Kami Published: The West Australian Countryman 16 October 2014
A mild winter coupled with a warm dry spring can be factors which impact canola crops in Western Australia.
Invertebrate pests like aphids can be hard to control and require a high level of visual and biological monitoring.
Despite best efforts they can appear to descend on canola crops virtually over night.
But farmers find an unusual ally in the battle against these soft bodied armies in the transverse ladybird (Coccinella transversalis).
Department of Agriculture and Food entomologist Svetlana Micic said surveys have found that the transverse ladybird is the most common species found in canola crops.
In recent years, and with corresponding weather conditions, canola farmers in Western Australia have seen an astronomical rise in the presence of aphids at the time of flowing and podding, impacting bud formation and delaying the onset of flowering, wilting stems, reducing pod sets, and setting off flower abortion.
Typically dense on growing tips, aphids suck the sap out of plants and leave crop yields compromised if unmanaged.
© Geire Kami. All Rights Reserved. Australia 2018.