Logo and packaging as inspiration.
Not usually a fan of a product design which is heavily influenced by the maker, this is packaging for gifts for Bryn's family and friends, so he wanted an eponymous name, and a green logo, so I had to put my own thoughts on aesthetics aside. Here is my original design, followed by the updated version.
I prefer a location name for a business, especially when you live somewhere great like Freo (and the business name Fremantle Soap Co. was available! Miracle!) My thinking is, gee, you just never know! If your product has legs and you really want to hit the ground running, you might regret using your name as a company moniker. It wont be easy to sell it if you wanted to down the track.
I also like the neutral logo, because it would go with any colour soap, but hey, I am just the designer. It has to make the owner happy. Sometimes that's the most important spec on the brief.
Part five of the biodiversity project has bunny-hopped the Toolibin Lake guide, but coincided with the state government's announcement to build a 1000km 'rabbit proof fence' (read cat and fox proof fence) around Dryandra Woodland, one of the last remaining habitats of the numbat in Australia. Sean Van Alphen and I discussed this guide for a while, and did a trial in social media circles which was really well received. Sean's photos are fantastic, and his techniques for spotting numbat are evocative. He has worked with Australian Geographic, ABC, and The Guardian, and has probably spotted more numbats in the wild than many DPaW staff. Cool animal based project which was fun to design.
© Geire Kami. All Rights Reserved. Australia 2017.