Client: Foxes Lair Nature Reserve
Foxes Lair attracts people from all corners of the planet. Its biodiversity, coupled with being fairly close to Perth, brings birdwatchers, wildflower enthusiasts, and photographers, as well as the normal tourist looking to spend a nice day in nature. The old material was an A4 page of B/W info which was hard to read, and hard to understand.
New info guide: 8 page, fold out A3 brochure and detailed map. History, walk trail information, tips for sightseeing. Thematically driven to encourage visitors to 'Look Closer'. Also intended for use in attracting more financial support from funding partners.
Social media response to project was sensational, and led to more design enquiries.
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